Kia Motors Press Conference at the IAA - Frankfurt Auto Show 2017.

A 38 meter long, 5k LED screen, spanning almost the whole length of th Kia booth at the IAA, the biggest event of it's kind in the world.

I was the Art Director, overseeing a team of Motion Designers and 3D Animators to generate  aproximately 15 minutes of content. Two new car models were introduced, and for the first time ever, Kia used a musician performing on stage and interacting with the film on the screen.